ROC Apricots: Noble and Noshworthy

ROC Apricots: Noble and Noshworthy

Your eyes aren’t deceiving you and you’re absolutely right: We’re continuing the conversation about Regenerative Organic Certified, or “ROC,” fruit. And now it’s Bella Viva Orchards’ very own ROC Apricots’ turn to be celebrated. Before we go on, we’d like to share that as time goes on, we will be rolling out more ROC fruits and nuts for you to enjoy. Eventually, we trust that these fruits and nuts will be part of your everyday diet and that reading about ROC practices will be more of a reminder of how virtuous it is for you to choose them than an education about “ROC” is about. Also over time, we trust that you’ll become even more committed to choosing foods that are produced in a way that make a true difference to your health and that of our beautiful green earth! We are energized to be growing more ROC fruits and nuts and are excited that you are bringing them into your home as a health-conscious and earth-conscious person. So pat yourself on the back now and don’t put that arm away, ‘cause we’ll be giving you plenty of reasons to eat up and feel right about it!

Our Regenerative Organic Certified California Apricots are grown on land that’s been in the Martino family since the 1940s. They’re grown without chemicals and when we harvest, dry and package them there are no sulfurs or other additives involved. What you get is the real deal: A true, sweet & tangy  noble Apricot that is grown with a passion for bringing our earth back to health, one piece of fruit at a time.

When we grow our ROC California Apricots, we incorporate those practices that you are getting to know well: Mulching tree trimmings back into the soil, bringing cover crops into our orchards, doing away with chemical sprays and uplifting the communities that produce our food. In fact, when we go into our orchards we take a nice, deep breath and we hope our employees will too – yes, for the beautiful fragrances, and yes, to acknowledge the practices in place to make our air better to breathe. And for you, if you find yourself in the vicinity of these orchards, we encourage you to honor the earth and be thankful for the movement of positive change going on while taking in that nice, deep breath yourself!

When you enjoy Bella Viva Orchards’ very own Regenerative Organic Certified California Apricots, your taste buds and body will thank you, too. Since you’re reading this, we think it’s safe to assume that you care about your health and the earth. We always encourage you to dig deeper by doing an online search about the health benefits and nutritional values of our fruits and nuts. If you already have a good handle on it, we say use that time by getting some of that noble and nutritious stuff into your mouth!

To honor the earth and celebrate another beautiful ROC fruit that’s right here for you, we’re offering our Regenerative Organic Certified California Apricots for 25 percent off from now through the end of March, or just $14.99 per pound!

How can you help it? You’re doing the earth a favor by supporting practices that pump health back into that soil and the air. Now you’re doing your wallet a favor by jumping on some pretty nice deals. Read up, save the environment, enjoy the savings and stock up, friends!  

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